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Sandbox Stories are delivered to the eye care industry by Dr. Scott Jens, whose career as a Doctor of Optometry, then Software Founder/CEO, has led him to create "The Sandbox" - a playful, thoughtful executive business coaching service. Through Sandbox Stories, Dr. Jens aims to give anyone involved in eye care a provocative, insightful review of perspectives of, and people in, the industry.
Episodes

Monday Mar 22, 2021
Sandbox Story - Interview of Dr. Eric Baas and Dr. Robert Steinmetz
Monday Mar 22, 2021
Monday Mar 22, 2021
This Sandbox Interview delivers really fantastic perspective from two ODs who have built their own practices and also helped build practices for others. Dr. Eric Baas and Dr. Robert Steinmetz are owners of iCare Advisors, a cold-start facilitation business. They are both from families who had educators in them, which shaped them to be incredible guiders of others. Check this out as they share their point of view about practice financing, the impact of private equity-backed consolidation on private practice of optometry, and the importance of being involved with family and friends.
The Stories within the Story include:
1:07 The Band Camp Story
1:35 The Bears & Packers Story
2:40 The Steinmetz Family Story
3:55 The Baas Family Story
4:55 The Eric’s Grandfather Story
7:47 The Bob’s Uncle Story
9:42 The Eric’s Business Story
13:24 The Bob’s Business Story
15:43 The iCare Advisors Story
26:36 The Pride of Success Story
30:07 The Practice Financing Story
34:25 The Causes of Failure Story
36:31 The Future of Independent Practice Story
42:40 The Importance of Family Story
44:30 The Mentoring Story
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