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Sandbox Stories are delivered to the eye care industry by Dr. Scott Jens, whose career as a Doctor of Optometry, then Software Founder/CEO, has led him to create "The Sandbox" - a playful, thoughtful executive business coaching service. Through Sandbox Stories, Dr. Jens aims to give anyone involved in eye care a provocative, insightful review of perspectives of, and people in, the industry.
Episodes

Monday Aug 23, 2021
Sandbox Story - Interview of Dr. Howard Purcell
Monday Aug 23, 2021
Monday Aug 23, 2021
One word describes Dr. Howard Purcell - passionate. In this Sandbox Story, you will learn about his passion for optometry, fellow optometrists, music, and family. I caught up with Dr. Purcell earlier in the summer when his schedule at the College became lighter, and we covered a variety of his views on optometric education, as well as his efforts in the optometry industry sector. He’s a leader, and this interview includes clear evidence and examples from which the audience can learn.
The Stories within the Story include:
0:52 The Generational Story
5:32 The Optometry Decision Story
10:15 The Waterskiing Story
11:58 The J&J Story
23:47 The Industry Relations Story
29:07 The InfantSEE Story
31:18 The Essilor Story
36:56 The Family Story
38:48 The Traveler Story
42:50 The Positive Attitude Story

Monday Aug 09, 2021
Sandbox Story - Interview of Dr. Justin Bazan
Monday Aug 09, 2021
Monday Aug 09, 2021
Dr. Justin Bazan is a recognized optometry leader on topics of disruptive, insightful business operations and social media strategies for eye care businesses. In this Sandbox Story, he shares insights about his life experiences that have led him to where he is today, and also pearls of advice about how to contemplate the future of practice.
The Stories inside the Story include:
0:55 The Upbringing Story
4:30 The Wanderlust Story
5:22 The Becoming an OD Story
11:50 The Practice Story
21:03 The Social Media Story
30:32 The Younger ODs Story
34:07 The 2022 Look-Ahead Story
39:20 The Traveler Story
42:40 The Best Advice Story
Runtime: 44 min.

Wednesday Aug 04, 2021
Sandbox Story - Interview of Dr. Stephanie Johnson-Brown
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Dr. Stephanie Johnson-Brown practices in Chicago, IL. She joined the practice of her late father, who had the foresight to build a clinic that not only served the community through primary eye care services, but also via a not-for-profit entity that assured that all children could be given the opportunity to vision therapy. She talks about her time in leadership of the National Optometric Association (NOA), as well as her nephew, Larry Fitzgerald, who attributed his time in vision therapy to the development of his focus and coordination. Also included is her sage advice about how to observe and communicate with patients.
The Stories within the Story include:
0:48 The OD Father Story
7:57 The Siblings Story
10:08 The Not-for-profit Story
16:21 The Nephew Story
19:54 The Public Schools Story
24:59 The Employees Story
28:02 The Advice Story
32:25 The NOA Story
37:27 The Functional Approach Story
40:16 The Life’s Joy Story

Monday Aug 02, 2021
Sandbox Story - EHR Thoughts from an EHR Guy
Monday Aug 02, 2021
Monday Aug 02, 2021
EHR vendors are not eager to more deeply integrate with important third-parties that eye care businesses want to utilize. That is shameful, and it's time for it to change. Here are my thoughts, along with a little history of how I got involved in EHR during my career.

Wednesday Jul 28, 2021
Sandbox Story - Interview of Dr. Brianna Rhue
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Dr. Brianna Rhue is the Co-founder and CEO of DrContactLens, an emerging practice performance software system. Her commentary includes a review of her practice of myopia management, as well as personal stories including how yoga has transformed her. Dr. Rhue and Sandbox Stories host, Dr. Scott Jens, take turns pointing out the critical need for EHR vendors to better provide access to a practice’s patient information so third-party applications can be used by practice owners to improve their businesses.
The Stories within the Story include:
1:15 The Early Influence Story
2:21 The Spouse Story
3:10 The Myopia Management Story
5:08 The Questioning Myopia Management Story
11:40 The Yoga Story
14:38 The Traveler Story
15:51 The DrContactLens Story
19:07 The Entrepreneur Story
23:25 The Patient Control Story
26:22 The Technology Adoption Story
30:12 The Cost of Goods Story
32:00 The Challenges of EHRs Story
37:30 Scott’s Editorial Commentary
40:05 The Connecting Doctor and Patient Story
42:57 Scott’s Second Editorial Commentary
45:54 The EHR Vendor Statement Story
51:51 The Great Advice Story
Runtime: 54 min.

Tuesday Jul 20, 2021
Sandbox Story - Interview of 2021 Graduates
Tuesday Jul 20, 2021
Tuesday Jul 20, 2021
Remember the first time you were called “Doctor”? This Sandbox Story kicks off with the pure joy of a new grad being called “Doctor” for the first time, and then wanders through a variety of topics that help highlight the rigor of today’s Optometric education, as well as the preparation that new graduates make as they begin their careers as a Doctor of Optometry. From student debt insights, to the power of a pre-career mentor, everyone will gain incredible insights. The guests are 2021 graduates of the Illinois College of Optometry - Dr. Kim Fazio, and Dr. Chelsea Goodman.
The Stories within the Story:
2:00 The Student Leadership Story
3:45 The Becoming a Professional Story
5:23 The Patient Care Story
6:21 The Understanding Story
7:59 The Misunderstanding Story
9:52 The Student Debt Story
12:08 The Early Career Options Story
14:53 The Low Vision Story
18:09 The Pre-Career Story
18:50 The Mentor Story
20:23 The Clinical Education Story
21:43 The Research Story
23:12 The State Laws Story
24:18 The COVID Education Story
26:44 The $275,000 Debt Story
28:00 The Work Opportunity Story
29:42 The Honesty Story
Runtime: 32 min

Tuesday Jul 06, 2021
Sandbox Story - Interview of Dr. Nikki Iravani
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
This is a Sandbox Story Interview of tech entrepreneur, Dr. Nikki Iravani. She developed the Eyexam app and continues to be on the cutting edge of eye care service. She is also on the Board of "Women in Optometry", and has an incredible set of family stories.
The Stories within the Story:
1:08 The Iran Story
6:04 The Influence Story
11:17 The OD Women Story
12:15 The Family Story
17:00 The Boards Story
25:12 The Eyexam Story
Runtime: 40 min

Wednesday Jun 16, 2021
Sandbox Story - Interview of Marge Axelrad
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
Marge Axelrad is a true journalistic leader in the eye care industry. As Senior Vice President and Editorial Director of Vision Monday, VMAIL, and 20/20, she has had a special perspective on the stories in eye care for over thirty years. Learn about her psychology background, her appreciation for rock ’n roll, and deep love of her family and friends.
The Stories within the Story include:
1:12 The Fun Fact Story
2:45 The Traveler Story
5:04 The Pandemic Getaway Story
6:54 The Psychology Story
12:07 The Interesting People Story
15:55 The Eyecare Perspective Story
19:55 The Industry Lingo Story
22:02 The VM Global Leadership Summit Story
31:20 The Eyecare Consumer Story
36:11 The Vintage Collectibles Story
37:37 The Rock ’n Roll Story
39:00 The Best Advice Story

Wednesday Jun 09, 2021
Sandbox Story - Interview of Dr. Andrea Thau
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
Dr. Andrea Thau is a committed optometry volunteer - having served as AOA President, as well as driving a new leadership concept. She has also promoted the value of regular eye care services in her work with the American Public Health Association. She is a compassionate, caring person who constantly cares about the wellness of others.
The Stories within the Story:
0:53 The Swimmer Story
2:02 The Ballet Story
3:44 The Movie Credit Story
4:53 The AOA President Story
8:41 The Mentoring Story
11:14 The Father OD Story
13:34 The Brothers Story
13:56 The Husband and Sons Story
17:34 The Female OD Story
19:40 The Practice Story
23:57 The Public Health Story
31:37 The AOA Topics Story
44:08 The Advice Story
46:02 The Wailing Wall Story
Runtime: 50 min

Wednesday Jun 02, 2021
Sandbox Story - Interview of Dr. Nwamaka Ngoddy
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
A residency-trained optometrist, Dr. Nwamaka Ngoddy practices in retail optometry locations in Atlanta. Dr. Ngoddy created the Anwuli Eyewear line of frames and is making strong headway, despite it being the hardest thing she has ever done. As a first generation Nigerian-American, she cares deeply for the community that her family has been a part of, and she has actively helped others through the Nigerian Youth Alliance. This interview includes a discussion of the importance of finding impactful mentors and also mentoring others.
The Stories within the Story:
1:01 The Practice Story
2:27 The Patient Education Story
11:57 The Mentor Story
19:54 The Nigerian Parents Story
24:04 The Education Story
29:45 The Service to Others Story
32:18 The Anwuli Eyewear Story
41:51 The Advice Story